Mara Social Media, an African multi-channel platform of online and mobile tech innovations that are designed to connect people across emerging markets, has announced this week that it has acquired global platform Nimbuzz Assets.
Nimbuzz, initially released in May 2008 is a powerful cross-platform mobile calling and messaging app. The app can be installed on computers, mobile phones, smartphones, and tablets. Nimbuzz offers its users the ability to make voice and video calls, enable chat and file sharing worldwide. The app has over 200 million users and is available for Android, iPhone, and Symbian, MIDP, Windows Phone, BlackBerry and PC & MAC clients.
As part of this acquisition, Mara gains access to Nimbuzz’s & Holaa’s unified platform as well as their international assets, IP & Database. The acquisition provides a strong foundation for our future growth in emerging markets. Nimbuzz Instant messenger & Holaa has a user base of 200 million registered users spread across India and the Middle East.
Mara will roll-out a new hybrid approach for the Nimbuzz messenger which would be an amalgamation of content, Incubator platform, smart market place and consumer communities. Mara plans to integrate the Nimbuzz platform with its existing Mara platforms including Mara Mentor and Mara Jobs into Nimbuzz Messenger and vice versa.
Mara Mentor is a free online mentoring platform that connects ambitious entrepreneurs and business leaders globally and can be accessed via a web-based platform and a mobile application that’s available on iOS and Android.