ETISALAT LAUNCHES NEW TARIFF PLAN IN NIGERIA, WITH EASYLIFE 4.0 LIMITED EDITION

ETISALAT

In line with efforts to continually provide its customers with affordable quality products and services, the most innovative telecommunications company, Etisalat Nigeria, has introduced a new tariff rate that offers customers the opportunity to make calls at 11k per second to all networks under its latest package tagged, Easylife 4.0 Limited Offer.

According to the Chief Marketing Officer at Etisalat Nigeria, Mr Francesco Angelone, ‘this is a voice prepaid plan that offers the most affordable call rates to all networks in Nigeria. With Easylife 4.0 limited edition, our customers can now make calls at 11 kobo per second to over 160 million Nigerians with a daily access charge of N5, irrespective of the network being called.’

He highlighted that this is part of efforts to sustain the revolution of the telecommunications industry that the company started about six years when it opened shop in Nigeria. His words: ‘We revolutionized the telecommunication landscape in Nigeria with the launch of Easylife 1.0, a tariff offer that halved call rates to all networks in the country. Easylife offers our customers simple and affordable call rates to all networks in Nigeria and international destinations without limitations or restrictions.’

The offering is also to reinforce Etisalat’s customer-centric positioning, as the CMO pointed out. ‘We developed this package with an understanding of the different tastes and preferences of our customers. Insight into customer’s needs also led to the development of variants of the package, ranging from Easylife 1.0, Easylife 2.0, Easylife 3.0 to Easylife 4.0. I am pleased to announce the introduction of the Easylife 4.0 Limited Edition.’

He assured that Etisalat is well prepared to handle the influx of customers that this value proposition might bring, recalling that the company is focused on customer satisfaction that has seen it come out tops on Nigerian Communication Commission’s ratings over the years. ‘Let me assure you that Etisalat will remain committed to delivering innovative, life enhancing products and services to our customers as we work to realise our vision of a world without limitations to communication,’ he said.

Exclusive Africa

Exclusive Africa

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