Following a two month intensive opinion poll, we present to you Exclusive Africa’s first ever list of Top 10 Youth Friendly Nigerian Brands to celebrate those brands giving back to the Nigerian consumers with a focus on the young generation who make up a sizeable share our the Nigerian market.
Criteria for list entrants include
1. Visible project(s)/product(S) that is youth driven
2. Consistency of project(s)/product(s)
3. Must be a truly Nigerian brand.
4. Visible presence across the country.
5. Brand must have a visible project running up to the year under
1. MTN NIGERIA: Arguably Nigeria’s largest mobile phone network, MTN Nigeria makes it to the top of the list with an array of innovative offers and corporate social services running through the years. Sponsorship of the Millionaire game show ‘Who Wants to Be a Millionaire’ game show, extra cool packages, MTN magic number, Project Fame West Africa, MTN Afrinolly.
2. GTBANK: Sitting on the second position is GTBank – a unique brand in the banking sector. GTBank weathered the storms of the re-capitalization era plus a successful two time transition from one management to the other, first as a result of CBN’s mandatory exit of Chief Executive Officers who have served for up to ten years to another change of baton with the death of Tayo Aderinokun on June 14 2011 within the space of three years and yet still stands strong.
GTBank’s market approach to attract both individuals at the lower end of the social ladder (whose number are more anyway) as well as the high net worth customers with products such as GTBank student’s savings account to sponsorship of the GTBank Lagos State Principal’s Cup and policies that encourage small and medium scale enterprises to choose it as preferred bank are among factors that has endeared the bank to many young students and entrepreneurs.
3. GLO: A proudly Nigerian brand and Nigeria’s official second national telecoms carrier, Glo continues to offer excellent telecommunication service to Nigerians. Globalcom it was that broke the jinx of per second billing by rolling out their service in August 2003 on the per second billing plan contrary to what consumers had been made to believe.
Glo is also the official sponsor of Glo Naija sings – the music reality TV show that seeks to reward young and upcoming Nigerian talent, sponsors the confederation of African Football African Player of the Year Award and was the title sponsor of the Nigerian Premier League up until 2009 and have continued to support the Nigerian entertainment industry by adopting notable musicians and Nollywood stars as brand ambassadors.
4. NIIT: NIIT continues to be the front runner in empowerment of Nigerian youths in the Information Communication and Technology sector. NIIT awards scholarships to hundreds of young Nigerians who desire to pursue a career in ICT on a yearly bases. With 30 centers spread in different locations all over the country, they serve as the first stop shop for training solutions in IT, Business Process, Banking, Finance and Insurance, Effective Management Education and other areas .
5. ZENITH BANK: While maintaining a very high profile which cuts away a large part of the lower class of the society, Zenith bank initiates and promotes empowerment of young Nigerians through its “Zenith Philanthropy” department, a full fledged registered corporate social responsibility organ with healthcare, education, youth empowerment and public infrastructure as focus areas.
Projects include scholarships awarded to exceptionally brilliant students in primary, secondary and tertiary institutions and ICT development of young Nigerians as well as donation of fully equipped ICT canters in several universities including University of Lagos, Yaba College of Technology among others
6. FIRST BANK: Nigeria’s oldest bank. First bank support several projects within the entrepreneurial, sports and education sub sectors. Notable among the bank’s corporate social responsibility projects are construction of a 500-seater lecture theatre at Obafemi Awolowo University and construction of the University of Abuja Entrepreneurship Centre.
The bank was also instrumental in the construction of a senate building for Olabisi Onabanjo University with the donation of the sum of N100 million as well asN1.5 million to the rehabilitation of the University of Lagos Staff School Auditorium.
7. CHEVRON NIGERIA: Nigeria’s third largest oil producer and one of Nigeria’s largest investors operate under a joint venture arrangement with the Nigerian Petroleum Corporation. Along with providing funding to the Niger Delta Development Commission since 2005, it has also teamed up with local partners to establish the country’s first Advanced Center for Subsurface Studies in 2002 to boost local technical expertise as well as funding the Biotechnology Center of the Federal University of Technology, Yola.
Chevron Nigeria along with partners in the Agbami Field launched the Agbami Medical and Engineering Professionals Scholarship in 2010 and also grants scholarships to secondary school and college students.
8. BRITISH COUNCIL: The British Council hosts The Creative Art Session every year for young professionals in the creative art industry as well as administering various scholarships on behalf of organizations such as The Association of Commonwealth Universities, Mansion House and the Department for International Development (DFID) . The British council help students prepare and sit for professional and academic exams from the UK and access to UK qualifications. The British Council administers a wide range of exams including IELTS, CIE, ACCA, CIPS and more.
The British creative talent team also help develop innovative, high-quality events and collaborations that link thousands of artists and cultural institutions around the world, drawing them into a closer relationship with the UK.
9. PROMASSIDOR: Promassidor is one of Nigeria’s leading local food manufacturer with roots firmly established across Africa with an array of brands such as amila, Loya, Onga, Top tea, Miksi and the frontline line brand – Cowbell milk.
Promassidor continues to empower students across the country with its brand sponsored ‘Cowbell Mathematics Competition’ a national quiz competition open to senior secondary school students . Promassidor Nigeria also recently committed to sponsoring a student every year at the African Leadership Academy.
10. MOBIL NIGERIA: A leader in the lubrication industry, Mobil Producing according to records available has spent about $280 million (N42 billion) in the last decade in the areas of healthcare, education and capacity building initiatives in the country.
In the area of workforce development, the company established a technical training center in Eket, Akwa Ibom State to train and produce a pool of skilled personnel for different aspect for the oil and gas industry.